From two girls in Vietnam who always wanted to do something related to clothes after university, Jessie and Khue connected and formed Pouji with very little knowledge of the industry and simply just wanted to sell clothes and make a living.

We didn’t have a lot in common, but the one thing that truly connected us was that both of our mothers are tailors. That’s where we chose to begin.

Pouji is a clothing brand built on the idea of working with small tailors in the countryside of Vietnam, instead of mass production factories. We grew up witnessing the hard work of our mothers, and this feels like the right time to give something back to the community.

At Pouji, we believe every stitch matters.

We embrace all kinds of bodies and are excited to share our vision with the world. Pouji is not just about clothing, but about connection, building a space where young women can find themselves, express their stories, and feel a little more like themselves.

Come and be part of our journey, and be friends with us through our pieces.